Google .Google

 

Are you kidding me?  Seriously?  Sure enough, empire king Google has tipped their hat and has applied for over 18 million in the GTLD frenzy.  I mean to tell ya 101 applications for new GTLD’s.  Wow!  I asked myself the question, “Why?”  I guess it all comes down to money and power.  Personally, I believe Google already owns the internet now the internet names?

Lol, I mean seriously? ICANN today revealed its big listof applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for .bing, while Yahoo seeks .yahoo.  Now then, Google .Google? Read on…GTLDville.com©

 

Google’s gTLD Applications

Google had already announced that it was targeting gTLDs such as .google, .youtube, and .lol, to name a few – at a cost of $185,000 per domain. Now we have the full list – one that adds up to more than $18.6 million, and it isn’t guaranteed that Google will get all the gTLDs it has applied for. Yes, even Google is not guaranteed these internet names which even if you are in doubt everything must be done in fairness according to ICANN.

Google is facing competition for ownership of the several gTLDs. Amazon is Google’s biggest competitor, with both companies bidding on 21 of the same domains, including .search, .play, and .drive. Internet names are domain names known as gTLD’s.

Here are the names of all the contested gTLDs, followed by the total number of applicants in parenthesis:

  • .app (13)
  • .baby (5)
  • .blog (9)
  • .book (9)
  • .buy (5)
  • .cloud (7)
  • .corp (6)
  • .cpa (6)
  • .dds (2)
  • .dev (2)
  • .diy (2)
  • .docs (2)
  • .dog (3)
  • .dot (2)
  • .drive (2)
  • .earth (2)
  • .family (3)
  • .film (3)
  • .free (5)
  • .fun (3)
  • .fyi (2)
  • .game (5)
  • .gmbh (6)
  • .goo (2)
  • .home (11)
  • .inc (11)
  • .live (3)
  • .llc (9)
  • .llp (4)
  • .lol (2)
  • .love (7)
  • .mail (7)
  • .map (3)
  • .mba (3)
  • .med (4)
  • .mom (2)
  • .moto (2)
  • .movie (8)
  • .music (8)
  • .pet (2)
  • .phd (2)
  • .play (4)
  • .plus (2)
  • .search (4)
  • .shop (9)
  • .show (4)
  • .site (5)
  • .spot (3)
  • .srl (2)
  • .store (7)
  • .talk (2)
  • .team (4)
  • .tech (6)
  • .tube (3)
  • .vip (6)
  • .web (7)
  • .wow (3)
  • .you (2)

What’s this competition mean for Google? ICANN will be accepting public comments and objections, and they must pass a “rigorous, objective and independent evaluation system,” before being awarded any of these new domains.

“A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them,” Senior Vice President Kurt Pritz said in a statement. “If anyone objects to an application and believes they have the grounds to do so, they can file a formal objection to the application. And they will have seven months to do that.” All internet names will face the same process.

Here are the other uncontested domains Google has applied for:

  • .ads
  • .and
  • .android
  • .are
  • .boo
  • .cal
  • .car
  • .channel
  • .chrome
  • .dad
  • .day
  • .dclk
  • .eat
  • .esq
  • .est
  • .fly
  • .foo
  • .gbiz
  • .gle
  • .gmail
  • .goog
  • .google
  • .guge
  • .hangout
  • .here
  • .how
  • .ing
  • .kid
  • .meme
  • .mov
  • .new
  • .nexus
  • .page
  • .prod
  • .prof
  • .rsvp
  • .soy
  • .tour
  • .youtube
  • .zip
  • .みんな
  • .グーグル
  • .谷歌

Other Search gTLD Applications

In addition to applying for the .bing gTLD, Microsoft also put in two applications that Google has also applied for: .docs and .live. Microsoft’s other applications are for .azure, .hotmail, .microsoft, .office, .skydrive, .skype, .windows, and .xbox. Internet names are domain names.

Yahoo only applied for two of the new extensions: .yahoo and .flickr.

Top foreign search engines have also gotten in on the bidding. Baidu has bid on .baidu while Yandex has applied for .yandex.

Other tibits: Seems nobody has scooped up .seo or .ppc yet. Only one applicant for .social; four for .video; three for .mobile.

Amazon, not Facebook, has gone after .like. Also potentially worrying for reputation management: there were three applicants for the .sucks gTLD.

Let’s wait and see what is to come of the GTLD’s, it will be interesting to see how Google reacts with the names they are awarded.  I think Google will fetch some good GTLD’s as they are responsible but will they really become their very own registrar? GTLDville.com©